That's a horrid way to view how giveaways are. Giveaways are as much a event as other news. I don't giveaway points for fame; I give them because I want to. I also love the reaction of when a deviant wins and they have a ton of happiness about it. It's a great way for people in the community to have fun and take a chance.
Page views mean absolutely nothing, it's just a statistical number of how many people viewed your page. They can be artificial or real.. I don't see why people care about them so much.. It's just a number.
Since this is your opinion I'll let you have it. But don't be such a downer about it. Look at the bright side about it instead of seeing only a bad side.
"If all the footer becomes is "free points," it becomes pointless."
I think you should have used a different word other than pointless. Technically, it isn't pointless because there is points.