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About Deviant Senior Member David DelantyMale/Unknown Groups :iconcolor-me-club: color-me-club
The dA Coloring Book
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Deviant for 11 Years
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'Why Pony Fanart?'

Journal Entry: Sun Mar 1, 2015, 1:50 AM
It was an innocent enough question.

I'm lucky to work in an environment of people who are their own sort of nerd about something. We have an in-office D&D campaign going, a league of Pokemon collectors, a bastion of Trekkies (who really had a difficult week, bless their souls)...and of course we've got a few Bronies in the stable too. I'm among pretty good company. And while the question "why all the ponies?" wasn't asked in any manner of hostility, I've seen message boards ignite this inquiry not with curiosity but frustrated rage.

I've got my own reasons. The character designs are easy to draw. They're bright with bold colors allowing me to flex my palette more. They're just so darned expressive. There's a massive talent pool of artists whom I can collaborate with if I'm not doing a pony image of my own. But one of the biggest reasons, and this is important for somebody who makes a part of their living freelancing alongside other independent entities (that's you wonderful folks) is exposure.

The fandom, by some amazing miracle, is actually bigger than it was a couple years ago. It's still going strong, and with the source material allegedly given the greenlight for another two years, it shows no indication of slowing down. But the same applies to any of the fanart.

Bronies are absolutely ravenous for new material. And with the hiatus lingering six months longer than usual prior to Season Five, the wait's especially difficult (especially considering how well of a high note Season Four ended on, sweet Mohammed H. Ali). The IDW comics are doing well holding the fandom together, but a lot of the demand is going to need to be satiated by the fan artists. Equestria Daily is still going strong. The /r/MyLittlePony subreddit is still as active as ever. Derpibooru is just as weird as its always been (turn on that NSFW filter before jumping in that gutter, kids). Conventions are still churning along and netting top-tier show talent for panels. It's not often a show as young as this one maintains this sort of momentum for half a decade, especially considering how conventions are looking more towards branching out across entire genres to fill a guest roster, while Brony conventions can remain centric to a single specific brand.

All these avenues exist and are still incredibly active. They're full of energy, and crave as much content as possible.

Let's say I upload a comic book cover. Yes there are a ton of comic book readers out there, but when it comes to fan sites of specific comic books, there's not much for small and independent publishers. We're pretty much on our own. So when that cover goes up, it's pretty much seen by my deviantArt followers, my Tumblr followers, and my Twitter followers. It plops onto the Internet, it slides down your inboxes, it disappears without fanfare. Maybe it'll get a little boost through some comic blogger, a publisher's Email newsletter, or someone's posting on Comic-Vine. Little pops in activity, but nothing that exciting. It goes up, gets about 1500 views in the first day, 300 the next, and then is done.

However, if I upload a pony, something different happens. The first day is usually the same. In fact, pony images tend to do worse on their first day. Most of my followers aren't fans of the show; they're fans of comic book characters. They'll get about 1000 views on the first day. But something strange happens on the second and third days. It doesn't slow.

On the second day, a pony image will get distributed around the different avenues as more people in the fandom trip over it. It gets posted to Reddit, 4Chan, EquestriaDaily, and several other sites. And this distribution doesn't happen all at once. It occurs over the course of a week. And each avenue it gets posted to, that's another substantial hoof-full of viewers pouring into the image. All the deviantArt MLP #Groups request it for their galleries, and these #Groups have between hundreds to tens-of-thousands of followers. Getting your work accepted by a group like PoniesPlus or MyLittlePonyFIMGroup can net an easy 500 views alone.

The lifetime of an MLP piece is unpredictable, but it's never quick. An image I did a year and a half ago, 'Git Down Here!', got reposted to the MLP subreddit this week, hit the top spot, and got quite a significant booster. Images I drew years ago are still getting posted by prominent individuals and popular blogs, so every now and then they experience a bit of a "rebirth" like they were completely new again.

So why ponies?

Because the fandom is abso-feather-lutely insane.

Of course, all that being said, I'm now curious to see what would happen if I feed the Rick and Morty zealots.

How much of your art do you upload to deviantArt? 

42%
70 deviants said Most of it. Finished works or little sketches that grew on me. Though there are some images that are just too sketchy or aren't suitable for deviantArt.
22%
36 deviants said Not much. I only upload the works I'm most proud of, or a lot of finished work I do I'm not allowed to upload to deviantArt.
19%
31 deviants said Hardly any. I'm not as active as I used to be artistically, or the vast majority of work I do cannot be uploaded.
9%
15 deviants said All of it. Even the quick little scraps. I want to have a thorough documentation of all artistic development I make!
8%
14 deviants said None. I'm just here to network and hobnob with all you crazy talented artistic types, you delectable beacons of surging inspiration, oh and Vest for some reason.

How I'm handling the wait to season 2...



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By the way, you guys ever realize I link to random stuff when you click the picture? Just thought I'd point that out...

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:iconamericanmariner:
AmericanMariner Featured By Owner Feb 20, 2015  Hobbyist Traditional Artist
Perhaps before I commented on the remarkable action in you drawing; I should have looked back at your work to refresh myself on the reason that I chose to watch your works in the first place. Great details even in the landscaping and so much story-line in each image.
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:iconmetamine10:
Metamine10 Featured By Owner Feb 11, 2015  Hobbyist Digital Artist
Thanks for joining the group:iconhentai-hot::) (Smile) 
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:icontrickkster:
Trickkster Featured By Owner Jan 23, 2015
You are an amazing artist
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:iconnudetaylor:
NudeTaylor Featured By Owner Jan 15, 2015  Hobbyist Artist
Wonderful work!
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:iconprimalfuryan:
primalfuryan Featured By Owner Dec 26, 2014  Professional General Artist
A very warm,healthy,successful & magically filled with love & happiness new year 2015 to you & your family,
take care and stay safe!Hug
Warmest Greetings by KmyGraphic ChristmasWishes by KmyGraphic Merry-Christmas 2015 by KmyGraphic 
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